Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Ebue B. (2000: P. 339) sees sales promotion as something that can arouse interest, create a buyer desire, spirit an immediate reaction from customers middlemen and company’s sales force. It is the name that is applied to special kind to sales accelerating personal selling or publicity and also its activities are directed to consumer middlemen or the forms sales force. [Read more…]

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria: (A Case Study Of Unilever Nigeria Plc Aba)

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria: (A Case Study Of Unilever Nigeria Plc Aba)

The changes in the economic existence of people and improvement in their standard of living with the increasing need of the people have led to the development of Marketing opportunity in the business world. [Read more…]

Sales Promotion – Effect On The Sales Of Coca-cola Soft Drink

Sales Promotion – Effect On The Sales Of Coca-cola Soft Drink

Sales Promotion – Effect On The Sales Of Coca-cola Soft Drink

The world of business today calls for a great sophisticated competitors producing similar products. [Read more…]

Sales Promotion – An Effective Tool For Marketing Of Consumer Products

Sales Promotion – An Effective Tool For Marketing Of Consumer Products

Sales Promotion – An Effective Tool For Marketing Of Consumer Products

The practice of sales promotion has been in existence for a longtime by people.  Sales promotion is a compound word, and its activities make organisation to communicate directly with potential customers. The promotional element comprises of mix of tools available for the market called the promotional mix which consist of advertising, personal selling, sales promotion and publicity. [Read more…]