Sales Promotion – An Effective Tool For Marketing Of Consumer Products

Sales Promotion – An Effective Tool For Marketing Of Consumer Products

Sales Promotion – An Effective Tool For Marketing Of Consumer Products

The practice of sales promotion has been in existence for a longtime by people.  Sales promotion is a compound word, and its activities make organisation to communicate directly with potential customers. The promotional element comprises of mix of tools available for the market called the promotional mix which consist of advertising, personal selling, sales promotion and publicity. [Read more…]