IMPACT OF ADVERTISING ON THE SALES OF A NEW PRODUCT

IMPACT OF ADVERTISING ON THE SALES OF A NEW PRODUCT

IMPACT OF ADVERTISING ON THE SALES OF A NEW PRODUCT

Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon. [Read more…]

New Product Planning and Development – Problems and Prospects

New Product Planning and Development – Problems and Prospects

New Product Planning and Development – Problems and Prospects

The concept of product failure has continue to evolve and expand as some product has suffered abandonment as a result of their failure in the market. [Read more…]