Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products

Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products: (A Case Study Of Omo Detergent)

Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products: (A Case Study Of Omo Detergent)

In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their product as if they are referring to our problem. A successful marketing operation must rest a carefully though and plan. [Read more…]

Budgetary Control – Improving Performance Of Small Scale Business

Budgetary Control – Improving Performance Of Small Scale Business

Budgetary Control – Improving Performance Of Small Scale Business

Budgetary control in management studies implies the judicious allocation of limited resources available to a firm in the day to day management of the business which easily varnish from intensive competition because of wrong appropriation of resources. [Read more…]

Influence Of Sales Promotion In Stimulating Sales Performance

 INFLUENCE OF SALES PROMOTION IN STIMULATING SALES PERFORMANCE

INFLUENCE OF SALES PROMOTION IN STIMULATING SALES PERFORMANCE

The consumer product industries are seriously undergoing a period of transformation especially in this era of industrialization, where competing brands are prevailing frequently everywhere, and this call for activity that can help increase sales in the face of intense competition in order to stimulate sales performance for a period of time in the market and as well increase market share of an organization. [Read more…]

Student Performance in English Language in Nigeria

Student Performance in English Language in Nigeria

GENDER AND SECONDARY SCHOOL STUDENTS’ PERFORMANCE IN ENGLISH LANGUAGE IN ISOKO, DELTA STATE, Nigeria.

Student Performance in English Language

1.1 Background to the Study

English language was introduced in Nigeria in the early 19th century by the British colonial administration. Although English language is a foreign language to Nigeria, in the sense that is not indigenous but widely used in Nigeria as the second language. [Read more…]