Marketing Petroleum Products In Nigeria – Associated Problems

Marketing Petroleum Products In Nigeria – Associated Problems (a Case Study Of Selected Independent Petroleum Marketing Firms In Port Harcourt)

Marketing Petroleum Products In Nigeria – Associated Problems


Growth rate of the Nigerian Economy hinges principally on three distinct industrial sectors; viz: agricultural, extractive / mining and manufacturing. [Read more…]

Personal Selling – Influence On The Marketing Of Industrial Products

Personal Selling – Influence On The Marketing Of Industrial Products: A Case Study Of Best Alluminium Company Limited Onitsha Anambra State

Personal Selling – Influence On The Marketing Of Industrial Products: A Case Study Of Best Alluminium Company Limited Onitsha Anambra State


Marketing can be defined as the performance of business activities that direct the flow of goods and services from producers to user profitably since the ultimate goal of all marketing effort is to boost profitable sales by offering want-satisfying goods and services to the market over the long-run then personal selling which is a part of marketing activities is by far the major promotional tool used to reach this goal. [Read more…]

Bank Services – Marketing In Nigeria

Bank Services – Marketing In Nigeria

Bank Services – Marketing In Nigeria


Employing a market executives in a bank a few decade past would have been improper, because marketing was considered applicable only to goods and not to services and banks belongs only to the service industry. [Read more…]