Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.)

Ebue B. (2000: P. 339) sees sales promotion as something that can arouse interest, create a buyer desire, spirit an immediate reaction from customers middlemen and company‚Äôs sales force. It is the name that is applied to special kind to sales accelerating personal selling or publicity and also its activities are directed to consumer middlemen or the forms sales force. [Read more…]