Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products

Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products: (A Case Study Of Omo Detergent)

Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products: (A Case Study Of Omo Detergent)

In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their product as if they are referring to our problem. A successful marketing operation must rest a carefully though and plan. [Read more…]

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria: (A Case Study Of Unilever Nigeria Plc Aba)

Sales Promotion – Impact In The Marketing Of Consumer Products In Nigeria: (A Case Study Of Unilever Nigeria Plc Aba)

The changes in the economic existence of people and improvement in their standard of living with the increasing need of the people have led to the development of Marketing opportunity in the business world. [Read more…]